Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.

Entrepreneurs
Sam Walton
Born in 1918 in Missouri, Sam Walton built the world's largest retailer from a small Arkansas town. Through relentless 'Everyday Low Prices,' hands-on competitor research, and a contrarian strategy of opening stores in overlooked rural markets, he overturned the conventions of retail. Even as a billionaire, he drove a used pickup truck.
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Sam Walton's Other Quotes
I had to pick myself up and get on with it, do it all over again, only even better this time.
Celebrate your successes. Find some humor in your failures. Don't take yourself so seriously.
I probably have traveled and visited more stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company.
Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.
There is only one boss — the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.