Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.

Entrepreneurs
Sam Walton
Born in 1918 in Missouri, Sam Walton built the world's largest retailer from a small Arkansas town. Through relentless 'Everyday Low Prices,' hands-on competitor research, and a contrarian strategy of opening stores in overlooked rural markets, he overturned the conventions of retail. Even as a billionaire, he drove a used pickup truck.
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Sam Walton's Other Quotes
There is only one boss — the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
I probably have traveled and visited more stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company.
Celebrate your successes. Find some humor in your failures. Don't take yourself so seriously.
I had to pick myself up and get on with it, do it all over again, only even better this time.
Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.