There is only one boss — the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.

Celebrate your successes. Find some humor in your failures. Don't take yourself so seriously.

I had to pick myself up and get on with it, do it all over again, only even better this time.

Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.

It is hard to retain what you learn unless you practice it.

-- Seneca

Failure is simply the opportunity to begin again, this time more intelligently.

-- Henry Ford

Your most unhappy customers are your greatest source of learning.

-- Bill Gates

Success is a lousy teacher. It seduces smart people into thinking they can't lose.

-- Bill Gates

It's fine to celebrate success, but it is more important to heed the lessons of failure.

-- Bill Gates

Think on the shop floor; act on the shop floor.

-- Sakichi Toyoda