Nothing in life is as important as you think it is when you are thinking about it.

Psychologists
Daniel Kahneman
Israeli-American psychologist (1934-2024). With Amos Tversky founded the heuristics-and-biases program and prospect theory, won the 2002 Nobel in Economics, and popularized dual-process thought in Thinking Fast and Slow.
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Daniel Kahneman's Other Quotes
Losses loom larger than gains.
Wherever there is judgment, there is noise — and more of it than you think.
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
We can be blind to the obvious, and we are also blind to our blindness.
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