Nothing in life is as important as you think it is when you are thinking about it.

Psychologists
Daniel Kahneman
Israeli-American psychologist (1934-2024). With Amos Tversky founded the heuristics-and-biases program and prospect theory, won the 2002 Nobel in Economics, and popularized dual-process thought in Thinking Fast and Slow.
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Daniel Kahneman's Other Quotes
We can be blind to the obvious, and we are also blind to our blindness.
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
Losses loom larger than gains.
Wherever there is judgment, there is noise — and more of it than you think.
Related Quotes
Virtue is sufficient for happiness.
-- Antisthenes
One swallow does not make a spring.
-- Aristotle
One must imagine Sisyphus happy.
-- Albert Camus
One must imagine Sisyphus happy.
-- Albert Camus
My happiness lies in my routine day-to-day dealings with my fellow men.
-- Levi Strauss
One is only happy in proportion as he makes others feel happy.
-- Milton S. Hershey