My happiness lies in my routine day-to-day dealings with my fellow men.

Levi Strauss

Entrepreneurs

Levi Strauss

Born in 1829 in Bavaria, Germany, into a Jewish family, Levi Strauss emigrated to the United States and in 1853 opened a dry-goods wholesale business in San Francisco amid the California Gold Rush. Together with tailor Jacob Davis, he developed rivet-reinforced work pants and patented them in 1873. The product evolved into what the world now knows as jeans, and Levi Strauss & Co. has endured as a global brand for over 170 years.

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