Losses loom larger than gains.

Psychologists
Daniel Kahneman
Israeli-American psychologist (1934-2024). With Amos Tversky founded the heuristics-and-biases program and prospect theory, won the 2002 Nobel in Economics, and popularized dual-process thought in Thinking Fast and Slow.
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Daniel Kahneman's Other Quotes
Nothing in life is as important as you think it is when you are thinking about it.
We can be blind to the obvious, and we are also blind to our blindness.
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
Wherever there is judgment, there is noise — and more of it than you think.
Related Quotes
Don't be afraid to give up the good to go for the great.
-- John D. Rockefeller
Try not to lose money. The way to make money in the stock market is not to be afraid of losing it.
-- Walter Schloss
It's not about being the smartest person in the room. It's about creating the right environment for good decision-making.
-- Guy Spier
Don't lose money. The best way to do that is to have a very good process for making decisions.
-- Stephen A. Schwarzman
Wherever there is judgment, there is noise — and more of it than you think.
-- Daniel Kahneman
I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.
-- Dwight D. Eisenhower