You don't get rewarded for taking risk; you get rewarded for buying cheap assets.

Investors
Jeremy Grantham
Born in 1938 in Britain, Jeremy Grantham co-founded GMO, a Boston-based asset management firm, and served as its chief investment strategist. His advance warnings of every major bubble — the 2000 dot-com crash, the 2008 housing bust — earned him the title 'bubble-prediction guru.' He also launched one of the earliest index funds in the 1970s, making him a contrarian intellectual investor of rare prescience.
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Jeremy Grantham's Other Quotes
Related Quotes
Value investing is at its core the marriage of a contrarian streak and a calculator.
-- Seth Klarman
It's not always easy to do what's not popular, but that's where you make your money. Buy stocks that look bad to less careful investors and hang on until their true value is recognized.
-- John Neff
The stock market is the only business I know that when things go on sale, the customers run out of the store.
-- Leon G. Cooperman
I always look for a company where the stock price is below what I believe the value of the enterprise to be.
-- Leon G. Cooperman
Buying good companies at bargain prices is the secret to making a lot of money.
-- Joel Greenblatt
We buy cheap stocks. That's all we do.
-- Walter Schloss