You don't get rewarded for taking risk; you get rewarded for buying cheap assets.

Investors
Jeremy Grantham
Born in 1938 in Britain, Jeremy Grantham co-founded GMO, a Boston-based asset management firm, and served as its chief investment strategist. His advance warnings of every major bubble — the 2000 dot-com crash, the 2008 housing bust — earned him the title 'bubble-prediction guru.' He also launched one of the earliest index funds in the 1970s, making him a contrarian intellectual investor of rare prescience.
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Jeremy Grantham's Other Quotes
Related Quotes
The key to investing is figuring out what something is worth and paying less for it.
-- Mario Gabelli
Buying good companies at bargain prices is the secret to making a lot of money.
-- Joel Greenblatt
The stock market is the only business I know that when things go on sale, the customers run out of the store.
-- Leon G. Cooperman
I always look for a company where the stock price is below what I believe the value of the enterprise to be.
-- Leon G. Cooperman
I try to invest in companies where the downside is limited and the upside is significant.
-- Bruce Berkowitz
The margin of safety is always dependent on the price paid.
-- Benjamin Graham