Buying good companies at bargain prices is the secret to making a lot of money.

Investors
Joel Greenblatt
Born in 1957, Joel Greenblatt is the founder of Gotham Capital and an adjunct professor at Columbia Business School. He devised the 'Magic Formula' — a system that ranks stocks by just two metrics, earnings yield and return on invested capital — and demonstrated that it consistently beats the market. A rare figure who straddles academia and practice, he has worked to make value investing accessible to everyone.
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Joel Greenblatt's Other Quotes
Choosing individual stocks without any idea of what you're looking for is like running through a dynamite factory with a burning match.
The magic formula works, but most people don't have the patience to stick with it.
The stock market is there to serve you, not to instruct you.
You can't really teach someone to be a great investor. But you can teach them to avoid the common mistakes.
Related Quotes
Value investing is at its core the marriage of a contrarian streak and a calculator.
-- Seth Klarman
It's not always easy to do what's not popular, but that's where you make your money. Buy stocks that look bad to less careful investors and hang on until their true value is recognized.
-- John Neff
The stock market is the only business I know that when things go on sale, the customers run out of the store.
-- Leon G. Cooperman
I always look for a company where the stock price is below what I believe the value of the enterprise to be.
-- Leon G. Cooperman
The magic formula works, but most people don't have the patience to stick with it.
-- Joel Greenblatt
Try not to lose money. The way to make money in the stock market is not to be afraid of losing it.
-- Walter Schloss