Buying good companies at bargain prices is the secret to making a lot of money.

Investors
Joel Greenblatt
Born in 1957, Joel Greenblatt is the founder of Gotham Capital and an adjunct professor at Columbia Business School. He devised the 'Magic Formula' — a system that ranks stocks by just two metrics, earnings yield and return on invested capital — and demonstrated that it consistently beats the market. A rare figure who straddles academia and practice, he has worked to make value investing accessible to everyone.
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Joel Greenblatt's Other Quotes
Choosing individual stocks without any idea of what you're looking for is like running through a dynamite factory with a burning match.
The magic formula works, but most people don't have the patience to stick with it.
The stock market is there to serve you, not to instruct you.
You can't really teach someone to be a great investor. But you can teach them to avoid the common mistakes.
Related Quotes
The key to investing is figuring out what something is worth and paying less for it.
-- Mario Gabelli
The magic formula works, but most people don't have the patience to stick with it.
-- Joel Greenblatt
You don't get rewarded for taking risk; you get rewarded for buying cheap assets.
-- Jeremy Grantham
The stock market is the only business I know that when things go on sale, the customers run out of the store.
-- Leon G. Cooperman
I always look for a company where the stock price is below what I believe the value of the enterprise to be.
-- Leon G. Cooperman
I try to invest in companies where the downside is limited and the upside is significant.
-- Bruce Berkowitz