The key to investing is figuring out what something is worth and paying less for it.

Investors
Mario Gabelli
Born in 1942 in New York to an Italian immigrant family, Mario Gabelli earned his MBA from Columbia Business School and founded GAMCO Investors. He pioneered the concept of 'Private Market Value' (PMV) — estimating what a knowledgeable buyer would pay for an entire company — as a distinctive framework for equity valuation. Named to Barron's All-Century Team, he is a practitioner who fused value investing with an acquirer's perspective.
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Value investing is at its core the marriage of a contrarian streak and a calculator.
-- Seth Klarman
It's not always easy to do what's not popular, but that's where you make your money. Buy stocks that look bad to less careful investors and hang on until their true value is recognized.
-- John Neff
The stock market is the only business I know that when things go on sale, the customers run out of the store.
-- Leon G. Cooperman
I always look for a company where the stock price is below what I believe the value of the enterprise to be.
-- Leon G. Cooperman
Buying good companies at bargain prices is the secret to making a lot of money.
-- Joel Greenblatt
Try not to lose money. The way to make money in the stock market is not to be afraid of losing it.
-- Walter Schloss