The establishment of an ideal factory — free, dynamic, and joyful — where earnest engineers can exercise their skills to the fullest.
真面目なる技術者の技能を、最高度に発揮せしむべき自由闊達にして愉快なる理想工場の建設
Entrepreneurs
Masaru Ibuka
Born in Nikko, Tochigi Prefecture, Japan, in 1908, Masaru Ibuka co-founded Sony with Akio Morita and brought world-changing products — from transistor radios to the Trinitron — to life through an engineer's intuition and tenacity. The founding prospectus he authored, calling for an 'ideal factory, free, dynamic, and joyful,' became a spiritual pillar of postwar Japanese manufacturing. In his later years he championed early childhood education with his book Kindergarten Is Too Late. A rare industrialist who connected technology, management, and education.
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