To create original products, you need an environment where original people can operate freely.

独創的な商品をつくるには、独創的な人間が自由に活動できる環境が必要だ。

Masaru Ibuka

Entrepreneurs

Masaru Ibuka

Born in Nikko, Tochigi Prefecture, Japan, in 1908, Masaru Ibuka co-founded Sony with Akio Morita and brought world-changing products — from transistor radios to the Trinitron — to life through an engineer's intuition and tenacity. The founding prospectus he authored, calling for an 'ideal factory, free, dynamic, and joyful,' became a spiritual pillar of postwar Japanese manufacturing. In his later years he championed early childhood education with his book Kindergarten Is Too Late. A rare industrialist who connected technology, management, and education.

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Source: 井深大の経営観として複数のビジネス書・インタビュー記録で引用Unverified

Masaru Ibuka's Other Quotes

The establishment of an ideal factory — free, dynamic, and joyful — where earnest engineers can exercise their skills to the fullest.

The reward for work is work itself.

Kindergarten is too late.

I want to use the power of technology to create things that serve the world.

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