There are two kinds of companies: those that work to try to charge more and those that work to charge less. We will be the second.

Entrepreneurs
Jeff Bezos
Born in New Mexico in 1964, Jeff Bezos left Wall Street to found Amazon as an online bookstore in 1994. Guided by 'customer obsession' and the 'Day 1' philosophy, he reshaped industry structures across e-commerce, cloud computing (AWS), and logistics. His ventures extend well beyond retail to include Blue Origin in space exploration and the acquisition of The Washington Post.
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Jeff Bezos's Other Quotes
Your brand is what other people say about you when you're not in the room.
If you double the number of experiments you do per year you're going to double your inventiveness.
I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.