Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.

Entrepreneurs
Jeff Bezos
Born in New Mexico in 1964, Jeff Bezos left Wall Street to found Amazon as an online bookstore in 1994. Guided by 'customer obsession' and the 'Day 1' philosophy, he reshaped industry structures across e-commerce, cloud computing (AWS), and logistics. His ventures extend well beyond retail to include Blue Origin in space exploration and the acquisition of The Washington Post.
View this figure's profile
Jeff Bezos's Other Quotes
Your brand is what other people say about you when you're not in the room.
If you double the number of experiments you do per year you're going to double your inventiveness.
I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
Related Quotes
The growth of a large business is merely a survival of the fittest.
-- John D. Rockefeller
Competition is a sin.
-- John D. Rockefeller
A business that makes nothing but money is a poor business.
-- Henry Ford
We bet on people.
-- Dhirubhai Ambani
What is the root of wealth? Benevolence and moral principle. Unless grounded in right reason, wealth cannot endure.
-- Shibusawa Eiichi
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
-- Jeff Bezos