We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

Jeff Bezos

Entrepreneurs

Jeff Bezos

Born in New Mexico in 1964, Jeff Bezos left Wall Street to found Amazon as an online bookstore in 1994. Guided by 'customer obsession' and the 'Day 1' philosophy, he reshaped industry structures across e-commerce, cloud computing (AWS), and logistics. His ventures extend well beyond retail to include Blue Origin in space exploration and the acquisition of The Washington Post.

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