The public does not know what is possible, but we do.

Entrepreneurs
Akio Morita
Born in 1921 into a Nagoya sake-brewing family, Akio Morita co-founded Sony with Masaru Ibuka. From transistor radios to the Walkman, he conquered world markets and transformed 'Made in Japan' from a byword for cheapness into a symbol of quality and creativity. His book Made in Japan broadcast his management philosophy globally, making him a pioneer of Japanese corporate internationalization.
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Akio Morita's Other Quotes
I have always believed that the company should be a sort of family.
We don't believe in market research for a new product unknown to the public. So we never do any.
I knew we needed a weapon to break through to the American market, and it had to be something different, something that nobody else was making.
Curiosity is the driving force behind corporate growth.
Related Quotes
Vision is perhaps our greatest strength... it has kept us alive to the power and continuity of thought.
-- Li Ka-shing
We don't believe in market research for a new product unknown to the public. So we never do any.
-- Akio Morita
Demand does not simply exist out there. We create it.
-- Sōichirō Honda
I'd rather be optimistic and wrong than pessimistic and right.
-- Elon Musk
Think big, think fast, think ahead. Ideas are no one's monopoly.
-- Dhirubhai Ambani
Go as far as you can see; when you get there, you'll be able to see farther.
-- J. P. Morgan