I knew we needed a weapon to break through to the American market, and it had to be something different, something that nobody else was making.
Entrepreneurs
Akio Morita
Born in 1921 into a Nagoya sake-brewing family, Akio Morita co-founded Sony with Masaru Ibuka. From transistor radios to the Walkman, he conquered world markets and transformed 'Made in Japan' from a byword for cheapness into a symbol of quality and creativity. His book Made in Japan broadcast his management philosophy globally, making him a pioneer of Japanese corporate internationalization.
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Akio Morita's Other Quotes
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