Telephone, telegraph, tell a woman.
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Entrepreneurs
Estée Lauder
Born in 1908 in New York as the daughter of Hungarian immigrants, Estee Lauder started by selling skin cream formulated by her uncle and built a global luxury cosmetics empire. Her 'touch and feel' direct-selling approach and 'gift with purchase' strategy transformed department-store beauty counters. In 1998, Time magazine named her one of the twenty most influential business geniuses of the 20th century — the only woman on the list.
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Source: エスティ・ローダーの口コミマーケティング哲学として複数の伝記で引用Unverified