If you think you're too small to have an impact, try going to bed with a mosquito.
Entrepreneurs
Anita Roddick
Born in England in 1942 to an Italian immigrant family, Anita Roddick founded The Body Shop in 1976 and placed the elimination of animal testing, fair-trade sourcing, and environmentally conscious packaging at the heart of the business. Guided by the conviction that profit and social contribution are compatible, she pioneered the concept of ethical consumerism in the mass market. She remained an active campaigner for human rights and environmental causes until her death in 2007 at the age of 64.
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