It's not always easy to do what's not popular, but that's where you make your money. Buy stocks that look bad to less careful investors and hang on until their true value is recognized.

I've never bought a stock unless, in my view, it was on sale.

The stock market is the only business I know that when things go on sale, the customers run out of the store.

-- Leon G. Cooperman

Have the courage of your knowledge and experience. If you have formed a conclusion from the facts and if you know your judgment is sound, act on it — even though others may hesitate or differ.

-- Benjamin Graham

Bull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria.

-- John Templeton

To buy when others are despondently selling and to sell when others are avidly buying requires the greatest fortitude and pays the greatest ultimate rewards.

-- John Templeton

The time of maximum pessimism is the best time to buy, and the time of maximum optimism is the best time to sell.

-- John Templeton

Value investing is at its core the marriage of a contrarian streak and a calculator.

-- Seth Klarman