Motivation cannot be taught directly. One can only create the conditions under which it will arise.

Psychologists
Donald O. Hebb
Canadian psychologist and the founder of neuropsychology (1904-1985). His 1949 book The Organization of Behavior proposed what is now called Hebbian learning — neurons that fire together wire together — opening the way to model cognition through brain function and providing the theoretical core of modern artificial neural networks. He spent most of his career at McGill University in Montreal, where his 1953-54 sensory deprivation research was later found to have been linked to CIA interrogation efforts. He served as president of both the Canadian and American Psychological Associations and trained much of the next generation of cognitive neuroscience, including Brenda Milner.
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Donald O. Hebb's Other Quotes
When an axon of cell A is near enough to excite cell B and repeatedly or persistently takes part in firing it, some growth process or metabolic change takes place in one or both cells such that A's efficiency, as one of the cells firing B, is increased.
It is not possible to predict from a knowledge of the strength of a man's drives or from the level of his anxiety what he will do.
The work that we have done at McGill University began, actually, with the problem of brainwashing. We were not permitted to say so in the first publishing.
The brain functions on its own; we know that without sensory input it produces something which we call dreams or hallucinations.
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