Motivation cannot be taught directly. One can only create the conditions under which it will arise.

Donald O. Hebb

Psychologists

Donald O. Hebb

Canadian psychologist and the founder of neuropsychology (1904-1985). His 1949 book The Organization of Behavior proposed what is now called Hebbian learning — neurons that fire together wire together — opening the way to model cognition through brain function and providing the theoretical core of modern artificial neural networks. He spent most of his career at McGill University in Montreal, where his 1953-54 sensory deprivation research was later found to have been linked to CIA interrogation efforts. He served as president of both the Canadian and American Psychological Associations and trained much of the next generation of cognitive neuroscience, including Brenda Milner.

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