To beat the market, you must know something others don't, or interpret something others can't.
Investors
Ken Fisher
Born in 1950 in California, Kenneth Fisher is the founder and executive chairman of Fisher Investments. Building on the growth-stock lineage of his father Philip Fisher while adding a distinctive behavioral-finance perspective, he wrote the longest-running column in Forbes magazine history — thirty-three years of 'Portfolio Strategy.' An author of eleven books, he is both a practitioner and the investment industry's preeminent communicator, with an estimated net worth of roughly $13.2 billion as of January 2026.
View this figure's profile
Ken Fisher's Other Quotes
Related Quotes
You have to understand the business before you understand the stock.
-- Mario Gabelli
The stock market is the only business I know that when things go on sale, the customers run out of the store.
-- Leon G. Cooperman
Concentration is the key. If you believe in something, you should bet big on it.
-- Bruce Berkowitz
The bulls might be right that the company's accounting is fine, but they're asking us to take it on faith. We prefer to verify.
-- David Einhorn
Have the courage of your knowledge and experience. If you have formed a conclusion from the facts and if you know your judgment is sound, act on it — even though others may hesitate or differ.
-- Benjamin Graham
Bull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria.
-- John Templeton