A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.

Mary Kay Ash

Entrepreneurs

Mary Kay Ash

Born in 1918 in Texas, Mary Kay Ash drew on twenty-five years of direct-sales experience before founding Mary Kay Cosmetics in 1963 at age forty-five. She placed women's economic independence at the center of her business model, organizing a salesforce of hundreds of thousands of women through an incentive system symbolized by the iconic pink Cadillac. By her death, revenues exceeded $1.2 billion and the company operated in more than thirty countries.

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