Winning isn't everything, it's the only thing.

Athletes
Vince Lombardi
Born in Brooklyn, New York in 1913, Vince Lombardi is the most revered head coach in NFL history, whose name adorns the Super Bowl trophy. Known for 'Winning isn't everything, it's the only thing,' he transformed the lowly Green Bay Packers into a dynasty with five NFL championships in nine seasons, including the first two Super Bowls.
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Vince Lombardi's Other Quotes
Related Quotes
The ancients said: after victory, tighten the cords of your helmet.
-- Tōgō Heihachirō
I shall dedicate myself utterly, giving everything until death claims me.
-- Zhuge Liang
In war there is no constant posture, as water has no constant form. He who can win by adapting to the enemy's changes may be called divine.
-- Sun Tzu
The best form of welfare for the troops is first-rate training.
-- Erwin Rommel
What is difficult in training will become easy in a battle.
-- Alexander Suvorov
No man has the right to be an amateur in the matter of physical training.
-- Epaminondas