Winning isn't everything, it's the only thing.

Athletes
Vince Lombardi
Born in Brooklyn, New York in 1913, Vince Lombardi is the most revered head coach in NFL history, whose name adorns the Super Bowl trophy. Known for 'Winning isn't everything, it's the only thing,' he transformed the lowly Green Bay Packers into a dynasty with five NFL championships in nine seasons, including the first two Super Bowls.
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Vince Lombardi's Other Quotes
Related Quotes
The more difficult the victory, the greater the happiness in winning.
-- Pelé
I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.
-- Bruce Lee
In war there is no constant posture, as water has no constant form. He who can win by adapting to the enemy's changes may be called divine.
-- Sun Tzu
I shall dedicate myself utterly, giving everything until death claims me.
-- Zhuge Liang
The ancients said: after victory, tighten the cords of your helmet.
-- Tōgō Heihachirō
The best form of welfare for the troops is first-rate training.
-- Erwin Rommel