If you want new ideas, read old books.

Psychologists
Ivan Pavlov
Russian and Soviet physiologist (1849-1936). He won the 1904 Nobel Prize for digestive physiology, and his conditioned reflex became the bedrock on which Watson and Skinner built behaviorism.
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Ivan Pavlov's Other Quotes
Never think that you already know all. However highly you are appraised, always have the courage to say of yourself: I am ignorant.
I will not sacrifice even the hind leg of a frog to the kind of social experiment that the Communist government is conducting in Russia.
A conditioned reflex is a temporary connection between any agent of the external world and a definite activity of the organism.
Gradualness and discipline. This is the most important thing. From the very beginning of your work, train yourself to the strictest gradualness in accumulating knowledge.
Related Quotes
As in all things, we suffer from excess in reading too. Many books are a burden, not an ornament.
-- Seneca
I fear the man of a single book.
-- Thomas Aquinas
An eye for an eye only ends up making the whole world blind.
-- Mahatma Gandhi
It is impossible to govern the universe without God and the Bible.
-- George Washington
What do I care about my chatter from yesterday?
-- Konrad Adenauer
We are all in the same boat.
-- Konrad Adenauer