Independence and conformity were the two main attitudes toward the majority pressure, and most subjects exhibited some of each.

Psychologists
Solomon Asch
Polish-American Gestalt social psychologist (1907-1996). His 1951 conformity studies showed that over a third of subjects went along with a wrong majority. His 1946 paper named warm/cold as central traits in impression.
View this figure's profile
Solomon Asch's Other Quotes
To know a person is to have a grasp of a particular structure.
The presence of a supporting partner depleted the majority of much of its power. Its pressure on the individual was reduced to one fourth.
The tendency to conformity in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white black. This is a matter of concern.
Most social acts have to be understood in their setting, and lose meaning if isolated. No error in thinking about social facts is more serious than the failure to see their place and function.
Related Quotes
It is not the model who must inspire the artist, but the artist who must bring the model to life.
-- Camille Claudel
The three most harmful addictions are heroin, carbohydrates, and a monthly salary.
-- Nassim Nicholas Taleb
The brush must move with the mind, not the hand.
-- Sesshū Tōyō
We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude.
-- Herb Kelleher
I yield to none.
-- Erasmus
Long years ago we made a tryst with destiny, and now the time comes when we shall redeem our pledge... At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom.
-- Jawaharlal Nehru