The law does not flatter the noble; the plumb-line does not yield to the crooked.

The sage rules the people by measuring from the root, not by following their desires, aiming only at their benefit.

Affairs unfold in the four directions; their hinge is at the centre.

To err and not correct it -- that is the real error.

-- Confucius

Lord, grant me chastity and continence — but not yet.

-- Augustine of Hippo

Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical.

-- Sergey Brin

I have always acted on this principle: I would rather lose money than trust.

-- Robert Bosch

Decent business management is the most profitable approach in the long run, and business morality need not be as impoverished as it is often portrayed.

-- Robert Bosch

I often hear people say that the business which is built on a basis of good will and good character to all, is the business which will ultimately succeed.

-- Milton S. Hershey