Simplicity and common sense should characterize planning and strategic direction.
Entrepreneurs
Ingvar Kamprad
Born in 1926 in Smaland, Sweden, Ingvar Kamprad founded IKEA at 17 and revolutionized the furniture industry through flat-pack design and the principle of 'democratic design.' Under the motto 'to create a better everyday life for the many,' he relentlessly pursued the twin goals of low prices and great design. He built the world's largest furniture retailer while personally flying economy class and driving a used car — the embodiment of frugality as a management philosophy.
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Ingvar Kamprad's Other Quotes
Waste of resources is a mortal sin at IKEA.
To design a desk which may cost $1,000 is easy for a furniture designer. But to design a functional and good desk which shall cost $50 can only be done by the very best.
The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.
Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.